Formula
Markup compares profit to cost. It is different from margin, which compares profit to selling price.
markup% = (selling price - cost) ÷ cost × 100
selling price = cost × (1 + markup%/100)
Free percentage tool
Markup Calculator
Calculate selling price from cost and markup, or calculate markup from cost and selling price.
Examples
- Cost $50 with 40% markup: price = $50 × 1.40 = $70.
- Cost $80 and selling price $120: markup = ($120 - $80) ÷ $80 × 100 = 50%.
Frequently asked questions
Short, practical answers for this calculation.
Is markup the same as profit margin?
No. Markup is profit divided by cost. Margin is profit divided by selling price.
How do I calculate selling price from markup?
Multiply cost by 1 plus the markup rate as a decimal.
Can markup be negative?
Yes. A selling price below cost creates a negative markup.
Does markup include tax?
Usually markup is calculated before tax, but your business process may differ.
More percentage tools
Keep the topic tight: discounts, tax, VAT, markup, tips, grades, and percentage change.
Percentage Calculator
All-in-one calculator for percent of a number, percent change, reverse percentages, increases, decreases, and conversions.
Percentage ChangeCalculate percentage increase or decrease from an old value to a new value.
Reverse PercentageFind the original value before a percentage increase, decrease, or percent-of relationship.
Discount CalculatorCalculate sale price, savings, and original price from discount percentages.
Sales Tax CalculatorAdd or remove sales tax and estimate before-tax and after-tax prices.
VAT CalculatorAdd or remove VAT and calculate net price, gross price, and VAT amount.
Profit MarginCalculate profit margin, markup, revenue, cost, and profit.
Tip CalculatorCalculate tips, totals, and split bills quickly.
Grade PercentageConvert test scores into percentages and letter-grade style ranges.